Jour : 23 octobre 2025
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Smart airports: Clearing the runway for digital takeoff
Unlock airport digital potential New from McKinsey & Company This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use…
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How to Survive AI in 2026: Ten Coordinates for the Future of Hospitality | By Simone Puorto
The Future Is No Longer What It Used To Be To write about the future is, inevitably, to be wrong about the future. I have repeated this for years, and yet, it remains the truest sentence I know. The mistake, however, is not a failure of prediction but a form of knowledge. We now inhabit…
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This paper shows that you can predict actual purchase intent (90% accuracy) by asking an off-the-shelf LLM to impersonate a customer with a demographic profile, giving it a product image & having the… | Ethan Mollick | 228 comments
This paper shows that you can predict actual purchase intent (90% accuracy) by asking an off-the-shelf LLM to impersonate a customer with a demographic profile, giving it a product image & having the AI give its impressions, which are then compared to reference statements by similarity. No fine-tuning or training required & it beat classic…
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American Eagle’s Sydney Sweeney campaign – what really happened with CMO Craig Brommers
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The Extraordinary Cost of Dull – System1 Group
Download the Whitepaper Based on foundational work from Adam Morgan and Peter Field looking at IPA data on rational vs. emotional advertising and media spend figures, the Cost of Dull research becomes even clearer when adding in emotional response data from System1’s Test Your Ad database. Here’s what you’ll learn from the whitepaper: The problem…
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In-Room Herbal Tea Is the Most Effective Cost-Per-Unit Wellness Amenity
Executive summary: Coffee and tea service, specifically herbal tea, as an in-room wellness amenity represents an area where there’s a strong opportunity for hotels to improve their presentation. This guestroom feature is easily accessible for all hotel categories due to low per-unit costs and scalable due to minimal labor inputs, thus representing a great entry…
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MR WHITE’S GIN by Marco Pierre White stocked by Bottle + Co, Harvey Nichols
MR. WHITE’S LONDON DRY GIN on display at Bottle + Co, depicting chef, Marco Pierre-White WHITE’S GIN, the super-premium gin created by Michelin-starred chef, Marco Pierre White, and Master Distiller, Chris Sadler, has been listed by Bottle & Co, the store within a store at the prestigious Harvey Nichols, Birmingham. Chef Marco Pierre White, the…
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A Pragmatic Action Plan You Can Run This Quarter – LodgIQ | LodgIQ
10 Revenue Habits Top-Performing Hotels Are Already Using Our latest industry survey didn’t just highlight trends—it revealed what revenue leaders do differently. Here’s the 10-point checklist they follow to outperform in today’s volatile hospitality market: 1️⃣ Define your micro-season calendar. Events = mini-seasons. Build pricing & distribution plans for each one. 2️⃣ Forecast in 3 layers. Base. Stretch. Downside. Align…