— from a retailer with data to a media partner with soul, scale, and storytelling power. We’re excited to be building a marketing-leading platform that helps brands connect more deeply with customers, drive creative effectiveness, and grow at the point of purchase.
Here are a few key highlights from the event:
Video, reimagined
Our new video offering is a first-of-its-kind, giving brands access to a highly engaged audience in a brand-safe, immersive environment—right at the moment of decision.
Shopper insights
Independent research shows that 2 in 3 Tesco shoppers are open to discovering new brands while they shop. That rises to 80% for households with children, where the weekly shop becomes a moment of inspiration.
Relevance beyond the aisles
70% of recent streaming subscribers expect to see brands like Disney+ in the snack aisle—because that’s not just a snack, it’s a movie night waiting to happen.
Sphere
Self-serve, supercharged: Our enhanced self-serve platform, Sphere, brings together simplicity and intelligence to help campaigns go further, faster, and deliver greater impact.
Creative Studio launch
A brand-new digital tool designed to simplify and speed up creative production. Powered by GenAI, it automatically generates compliant ads in all the formats brands need, across both onsite and offsite.