Jour : 21 octobre 2025
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Small City Energy
Every big city has a smaller city that hates them: New York has Boston, Barcelona has Madrid, and Paris has the entire hexagon.For France, young Emmanuel Macron tried to heal that grudge with tax carrots and decentralization talk, hoping companies would set up shop in Limoge instead of clogging La Défense. The goal: relieving pressure…
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The myth of media fragmentation: a challenge for agencies, not advertisers | Charlie Ebdy posted on the topic | LinkedIn
The idea of a fragmented media landscape is today mostly unchallenged. It is also wrong. Media looks fragmented when we apply traditional agency categorisations to modern media behaviours. When we split “listening to music” across analogue radio and digital radio and music apps, mainly because of how media is traded. These trading categories can play…
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Uber’s Two-Tower model for Uber Eats restaurant recommendations | Eric Seufert posted on the topic | LinkedIn
🚀 Excited to Share My Uber Ride Cancellation Prediction Project! During my training at (National Telecommunication Institute (NTI)), I had the opportunity to work on a Machine Learning project that predicts whether an Uber ride will be canceled or completed based on different factors. First, I’d like to sincerely thank my instructor Abdulrahman Bakeer for…
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Jeff Bezos said if you ONLY look at data, you will not win big because the biggest breakthroughs are made with intuition: « The only way I could advise any founder or entrepreneur is to deeply… | Jason P. Yoong | 26 comments
Jeff Bezos said if you ONLY look at data, you will not win big because the biggest breakthroughs are made with intuition: « The only way I could advise any founder or entrepreneur is to deeply understand what are the big ideas that their customers want. You should ask your customers. But it’s not sufficient…you also…
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Future of Beauty Shopping 2025-2030: Global & Europe Outlook on E-commerce Growth, Phygital Retail, AI Personalization, and Luxury’s Evolution
Steady Growth in Mature Markets The global beauty industry remains robust, McKinsey State of Beauty 2025 report suggests about 5% annual CAGR through 2030. Even as economic uncertainties loom, consumers continue to prioritize personal care – a resilience often explained by the classic “lipstick effect” – small affordable luxuries – while premium beauty and skincare…
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How social platforms are revolutionizing storytelling | Colin McRae posted on the topic | LinkedIn
When a big brand activation like this goes live, what you see is the product: the challenges, the visuals, the experience. But behind the scenes there is a whole other layer that has to be built in parallel, the CRM layer. 🖇️ Because no matter how good the product experience is, users still need to…
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Instagram Is ‘Exploring’ a Dedicated TV App in Video Push
Instagram is exploring building a dedicated TV app as part of a deeper push into video, a move that could get Instagram videos in front of more viewers and also provide more competition for YouTube, which already makes it very easy to watch videos on a television. “If behavior [and] the consumption of these platforms…
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Everything Is Television
A spooky convergence is happening in media. Everything that is not already television is turning into television. Three examples: You learn a lot about a company when its back is against the wall. This summer, we learned something important about Meta, the parent company of Facebook and Instagram. In an antitrust case with the Federal…
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Tesco Media Upfront UK 2025
— from a retailer with data to a media partner with soul, scale, and storytelling power. We’re excited to be building a marketing-leading platform that helps brands connect more deeply with customers, drive creative effectiveness, and grow at the point of purchase. Here are a few key highlights from the event: Video, reimagined Our new…
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🌌 Meta Andromeda is one of the most talked about topics in DTC right now, and for good reason. It’s the biggest backend change to Meta’s ad auction system since iOS 14. I’ve been digging in this… | Alexa Hall Kerth | 16 comments
🌌 Meta Andromeda is one of the most talked about topics in DTC right now, and for good reason. It’s the biggest backend change to Meta’s ad auction system since iOS 14. I’ve been digging in this year… reading, testing, and trying to understand the why behind it. The rollout still seems to be happening…
