Jour : 16 octobre 2025
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7 things you probably didn’t know about Michelin | Holly Phillips | 39 comments
Everyone’s talking about the Michelin Key but few know the full story behind the world’s most famous rating system. 7 things you (probably) didn’t know about Michelin Here are 7 facts that might surprise you: 1️⃣ It started as a marketing tool. Back in 1900, Michelin created the Michelin Guide not for foodies but to…
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7 things you probably didn’t know about Michelin | Holly Phillips | 39 comments
Everyone’s talking about the Michelin Key but few know the full story behind the world’s most famous rating system.7 things you (probably) didn’t know about Michelin Here are 7 facts that might surprise you: 1️⃣ It started as a marketing tool.Back in 1900, Michelin created the Michelin Guide not for foodies but to sell more…
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#luxuryhospitality #guestexperience #ultraluxury #brandstrategy #hospitalitywithsoul #serviceintelligence | Tommy Pacanins | 10 comments
High profiles don’t reserve Great Hotels. Their Assistant do. They don’t compare rates. They don’t check confirmation emails. They rarely even see the bill. But what they do see and remember is the moment they say, “That hotel you booked was amazing.” That’s when we win. Because the real luxury guest journey starts before the…
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Where Aggregators Win with Agentic AI
From clicks to outcomes in a world of personal agents, where reliability, liability, and recovery define the moat 1: When Comparison Isn’t Enough Twenty hours. That is how long a typical person spends planning a two-week holiday. Finding a mortgage provider, taking out an insurance policy, switching energy providers or selecting mobile plan are equally…
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Corporate hotel marketing is like the Titanic. And you know what happened to the Titanic? It sank. Not because it wasn’t grand. Not because it wasn’t built by the best. But because it couldn’t turn… | Eduard Ruppel 爱德华 | 58 comments
Corporate hotel marketing is like the Titanic. And you know what happened to the Titanic? It sank. Not because it wasn’t grand. Not because it wasn’t built by the best. But because it couldn’t turn fast enough. That’s exactly what’s happening to corporate hotel marketing today. You want to change one line on the website?…
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Fwd: The Monocle Minute On Design – Wednesday 15 October 2025
Wednesday 15/10/25 London Paris Zürich Milan Bangkok Tokyo Toronto better by design In need of new perspectives and fresh inspiration? Well, the Monocle Design Directory is here to deliver. To preview the newly launched publication, we take a roadtrip across former Yugoslavia, where we discover how monuments to the past can help us to better…
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Fwd: The Briefing: Amazon’s ChatGPT Question
Greetings! Walmart’s announcement this week that it would become the first major retailer to start selling products through ChatGPT’s Instant Checkout shows that big retailers are being forced to take new forms of artificial intelligence–related online shopping seriously. It’s not shocking that Walmart, as a megaretailer that wants to sell more stuff online, would partner…
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Selling status
Culture over clicks In the economy overwhelmed with products and saturated by content, cultural status – not scale or media spend – is the true engine of brand growth. This shift asks brands to sell identity not through mass market signifiers (logo, taglines, campaigns) but to slowly build cultural capital through story, heritage, taste, and…
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#shiji #reviewpro #guestexperiencebenchmark #reputationmanagement #hospitalityinsights #hoteltechnology | Shiji Group
📊 It’s here! The Q3 2025 Shiji Guest Experience Benchmark has landed, revealing the trends that are redefining hospitality around the world. This edition goes deeper than ever with the first-ever NPS star-rating breakdown, uncovering how guest sentiment differs across hotel categories and regions. 🌎 Highlights you need to know: 🔹 Global review…
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Virgin Voyages Cut Creative Costs by 35% With AI. Why Are Hotel Teams Still Manually Building Campaigns? Google Just Changed the Game Google’s new Gemini Enterprise is a full-blown AI… | Michael J. Goldrich
Virgin Voyages Cut Creative Costs by 35% With AI. Why Are Hotel Teams Still Manually Building Campaigns? Google Just Changed the Game Google’s new Gemini Enterprise is a full-blown AI workforce. One prompt in. Full project out. No delays. No meetings. No “circling back.” It doesn’t help your team work faster. It does the work.…
