Jour : 15 octobre 2025

In Conversation with Each month, I connect with a friend/expert/colleague to discuss a topic that’s come up in our respective professional worlds. Recently, I spoke with Lisa Kane, Executive Group Director of Strategy at Siegel + Gale about the (un) changing nature of brand strategy. Here are some highlights from our conversation: What’s the Same…

RMNs Shouldn’t Waste a Single Moment Preparing for this « Threat »The recent agentic commerce hype has sent retailers into a frenzy about what it means for the future of shopping, the threat of being commoditized, and the possibility of their retail media businesses getting vaporized.Consider these recent article headlines:“The Agentic Commerce Revolution is Here: How AI…

Brands don’t seem as enamored as retailersRetail Media is not exactly entering its “trough of disillusionment” phase, since there is still so much growth occurring, and you have credit card giants like American Express and Mastercard pushing into the sector. That doesn’t mean there isn’t some level of disillusionment.If you squint, you can see signs…

SUCCESSFUL BRAND REFRAMING Clarity is everything in brand reframing.  Without it, organizations create misalignment, not transformation. What I’ve Learned Over the years, having served on a host of different marketing, communications, and brand development teams, in the for-profit and non-profit arena, I’ve seen clarity push brands to new levels. Driving encouraging results and growing customer…