Jour : 6 octobre 2025
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Heard that before 🪦 Every few years, someone declares SEO dead. Again. 1997: Search algorithms arrive → « SEO is dead » 2000: PageRank launches → « SEO is dead » 2006: Social media rises → « SEO is… | Jean Bonnenfant | 93 comments
“SEO is dead.” You’ve probably heard that phrase a lot lately. With AI tools everywhere, some people think search engine optimization doesn’t matter anymore. Here’s the truth: AI doesn’t create knowledge out of thin air. It pulls from trusted sources online. That means if your business isn’t showing up in those places, AI won’t see…
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Corner Office Conversation with Elizabeth Reid, Head of Search, Google
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Your Lobby Isn’t Worth Posting
In a world dominated by social media, the value of a hotel is increasingly measured by how shareable its experiences are. Guests aren’t just looking for comfort — they want moments worth posting. For years, “Instagrammable” aesthetics were enough. Now, younger generations are shifting the bar: the real currency is authenticity. Why Online Perception Matters…
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GBTA Foundation Names 2025 WINiT Top 50 Honorees Recognizing Women in the Business Travel Industry
Alexandria, Va. – The Global Business Travel Association (GBTA), through its cause-led arm the GBTA Foundation, has announced the 2025 WINiT Top 50, honoring industry leaders, rising talent and corporate champions who elevate and celebrate women in the business travel and meetings sector. Now in its 11th year, GBTA WINiT is dedicated to advancing equity…
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How Digital Nomads Could Reshape Global Work Dynamics, Business Ecosystems, and Travel Culture
As AI accelerates remote work, digital nomads are reshaping the global workforce and the travel industry. This article explores the evolving digital nomad culture, its impact on organizational structures, social policy, and entrepreneurship. 1. Why Digital Nomads Matter Now Digital nomads have transitioned from niche adventurers to central figures in a rapidly evolving global labor…