Jour : 3 octobre 2025
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Ex-TikTok execs land funding for social commerce start-up Unbox
A pair of former TikTok executives have raised a seven-figure sum from a group of investors to fund the development of their social commerce management start-up. Sky News understands that Hugo Soul and Michael Coombs, who worked together at the social media giant’s TikTok Shop division, have secured £1.2m for Unbox in a funding round…
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AEO (Answer Engine Optimization): Winning in a conversational world
Bottom line: stop optimizing only for pages to be clicked; start optimizing answers to be cited. Why AEO now (what the data shows) Zero‑click outcomes are now the norm; a majority of Google searches could end without a website click. Google’s AI Overviews (AIO) appear for a meaningful share of queries and sit above organic…
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AEO (Answer Engine Optimization): Winning in a conversational world | Chandrasekhar Venugopal (CV) | 12 comments
𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲’𝘀 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗔𝗘𝗢 (𝗔𝗻𝘀𝘄𝗲𝗿 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻). 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗺𝗼𝘃𝗶𝗻𝗴 𝗳𝗮𝘀𝘁 𝗲𝗻𝗼𝘂𝗴𝗵? I’ve been digging into Ethan Smith’s work (CEO at Graphite) – one of the sharper minds translating SEO into the AI era. A few insights stand out: 𝟭. 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 > 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆: Not more traffic, but better traffic. 𝟮. 𝗛𝗲𝗮𝗱 𝘃𝘀 𝗧𝗮𝗶𝗹: Winning…
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Bridging the gap – solving retail media’s fragmentation challenge
Tom Priestman, director of client services at Nectar360, explores how retail media has grown into one of the most powerful strategies in advertising, and why solving fragmentation is the next frontier in unlocking greater brand value.Retail media has rapidly evolved into a key marketing channel. It is reshaping how brands connect with customers using data…
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Synthetic Social: The Next Chapter of the Internet
Meta and OpenAI race to own the first AI-native social feed For years, the question was: What happens when AI joins our workflows? Turns out, that was just the warm-up. The real trip is: What happens when it joins our group chats? With Meta’s Vibes and OpenAI’s rumored Sora video app, we’re witnessing the birth…
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𝗟𝘂𝘅𝘂𝗿𝘆 𝗿𝗲𝘀𝗼𝗿𝘁𝘀 𝗱𝗼𝗻’𝘁 𝗹𝗼𝘀𝗲 𝗴𝘂𝗲𝘀𝘁𝘀 𝗶𝗻 𝗹𝗼𝘄 𝘀𝗲𝗮𝘀𝗼𝗻. They lose reasons to travel. 𝗦𝗵𝗼𝘂𝗹𝗱𝗲𝗿 𝘀𝗲𝗮𝘀𝗼𝗻 𝗵𝗶𝘁𝘀, the pace report thins, and the reflex is… | Nicolas Vorsteher | 129 comments
𝗟𝘂𝘅𝘂𝗿𝘆 𝗿𝗲𝘀𝗼𝗿𝘁𝘀 𝗱𝗼𝗻’𝘁 𝗹𝗼𝘀𝗲 𝗴𝘂𝗲𝘀𝘁𝘀 𝗶𝗻 𝗹𝗼𝘄 𝘀𝗲𝗮𝘀𝗼𝗻. They lose reasons to travel. 𝗦𝗵𝗼𝘂𝗹𝗱𝗲𝗿 𝘀𝗲𝗮𝘀𝗼𝗻 𝗵𝗶𝘁𝘀, the pace report thins, and the reflex is discounting. But rate cuts train your best guests to wait. The goal isn’t fill anything at any price. The goal is smoother demand, all year, at brand-safe ADR. How top luxury…
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I may die of boredom if I see another macaron or fruit « VIP amenity » in a five-star hotel. It’s always the same: a long plate, a black slate, a dome, some unnaturally glossy discs, and a note so… | Paul Russell | 41 comments
I may die of boredom if I see another macaron or fruit « VIP amenity » in a five-star hotel. It’s always the same: a long plate, a black slate, a dome, some unnaturally glossy discs, and a note so cloyingly sycophantic it might as well have been written by Mr Collins. “Welcome, dear guest.” As though…
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Luxury is not a vibe. It’s a discipline. We talk a lot about luxury experiences like they just happen. But do you know what they’re actually born out of? Repetition. Training. Sweat. Discipline… | Natalia Jaramillo
Luxury is not a vibe. It’s a discipline. We talk a lot about luxury experiences like they just happen. But do you know what they’re actually born out of? Repetition. Training. Sweat. Discipline. Passion You know what luxury has in common with world-class athletes? Expectation and hard work. Every time Michael Phelps jumped into a…
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Travel Leaders Confront Headwinds and Shifts in Distribution at Skift Global Forum
At the Glass House in New York, leaders from across travel and hospitality came together—Booking, Expedia, Airbnb, RCG, Frontier, Kayak, Air Asia, Oyo, IHG, Marriott, and many others. The discussions were focused, and the themes consistent. Table of Contents 1. Economic Headwinds The North American market appears to be softening. Search volumes are down 15%.…
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Sora 2 isn’t a video launch. It’s a new creator economy of « synthetic influencers ». OpenAI did two clever things during the onboarding to Sora 2 -> they scan your face + clone your voice. It turns… | Kieran Flanagan | 20 comments
Sora 2 isn’t a video launch. It’s a new creator economy of « synthetic influencers ». OpenAI did two clever things during the onboarding to Sora 2 -> they scan your face + clone your voice. It turns everyone into an AI model, ready to be used in videos. Their Cameo feature makes it easy to use…
