Jour : 30 septembre 2025
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I built an SEO + AEO monitoring tool that tracks traffic from Google, Bing, Perplexity, Gemini, Claude, Copilot, and Meta AI across ALL your websites in a single dashboard. The link is below, but… | Eduard Mur
I built an SEO + AEO monitoring tool that tracks traffic from Google, Bing, Perplexity, Gemini, Claude, Copilot, and Meta AI across ALL your websites in a single dashboard. The link is below, but first, here’s why I created it: 1. I solved my own pain point: switching between projects in Google Search Console, Google…
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First Principles of Marketing: Why Marketing Exists — Soler & Associates | Marketing Hotel Technology
The fundamental purpose of marketing is to generate revenue. It exists to sell products, drive leads, sign contracts, and move units. The measure is simple: good marketing produces more value than it costs, bad marketing costs more than it produces. Every tool, every tactic, every debate about creativity versus performance or brand versus direct response…
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Rethinking ‘Safe’ Investments: Exploring Tier 2 and Tier 3 Markets for Development
For years, hotel investment decisions have been guided by a simple rule of thumb: bigger markets are generally safer markets. Gateway cities such as New York, Los Angeles, and Chicago have long been seen as the surest bets for development due to their diverse customer mix and destination attractions. Smaller cities, on the other hand,…
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#tourism #traveltech #innovation #customerexperience #nobs #hoteltech | Alex Lamotte-Hysbergue
💸 𝗧𝗵𝗲 𝘁𝗼𝘂𝗿𝗶𝘀𝗺 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗵𝗮𝘀 𝗮 $😵 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 —𝗮𝗻𝗱 𝘃𝗲𝗻𝗱𝗼𝗿𝘀 𝗮𝗿𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻. Through 2 decades leading tech at citizenM hotels, The July, Mandarin Oriental Hong Kong, and co-founding Aphy, I’ve watched our industry make the same expensive mistake over and over: 𝗪𝗲 𝗹𝗲𝘁 𝘃𝗲𝗻𝗱𝗼𝗿𝘀 𝗱𝗲𝗳𝗶𝗻𝗲 𝗼𝘂𝗿 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗴𝗲𝗻𝗱𝗮. The result?…
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6 Innovation Insights to Tackle Hospitality Workforce Challenges
Hospitality faces some of the toughest workforce challenges, with one of the highest turnover rates in any industry. In this article, Cynthia Hansen, Managing Director of the Innovation Foundation, reflects in conversation with Inès Blal on how social innovation can help reimagine jobs, expand inclusion, and upskill the workforce. At the end, we’ll highlight six…
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Restaurateur Jeremy King’s bold vision for Simpson’s in the Strand – Monocle
“Most interesting cultural things emanate from restaurants,” says restaurateur Jeremy King. And he should know: painter Lucian Freud dined almost nightly at one of his establishments while, at another, Elizabeth Taylor once took a seat vacated by Laurence Olivier. After opening their first venue, Le Caprice, in 1981, King and his business partner Chris Corbin…
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Client Challenge
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Positioning is NOT marketing. I learned this the hard way at Google. We were scaling Enterprise Software when someone handed me April Dunford’s book. I expected clever marketing tricks. Instead, it… | Bruno Aziza | 13 comments
Positioning is NOT marketing. I learned this the hard way at Google. We were scaling Enterprise Software when someone handed me April Dunford’s book. I expected clever marketing tricks. Instead, it rewired how I thought about building products. I brought her in for a workshop. Within months, product, sales, marketing, support, and engineering were all…
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This agent increases your ROAS by turning your best static ads into reels & stories Any acquisition team knows this dilemma: – Your winning statics have proven they work. – Turning them into videos… | Ferdinand Terme | 562 comments
Static image ads are outperforming video in three of our best-performing accounts. We’ve been pushing video hard, but in some cases, it just stopped delivering so we ran a fresh round of static image tests. At the same time, we tested new headline and primary text combinations to see what matched best. Here’s what happened:…
