Jour : 17 septembre 2025
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HOSPACE 2025 gathers momentum as more high-profile speakers confirmed
The Hospitality Professionals Association (HOSPA) has announced further details for HOSPACE 2025, as anticipation builds for what promises to be a landmark 20th edition of the UK’s leading hospitality conference. Taking place on Thursday 13 November at the Royal Lancaster London, this year’s event will begin with its customary powerhouse lineup of hospitality leaders, with…
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B2B does not know enough about distinctive brand assets. There, I said it. In consumer marketing, distinctive brand assets are treated like currency. The colour red? Coke. A swoosh? Nike. Three… | Dan Bassett | 12 comments
B2B does not know enough about distinctive brand assets. There, I said it. In consumer marketing, distinctive brand assets are treated like currency. The colour red? Coke. A swoosh? Nike. Three notes of sound? Intel. Those assets build memory structures, make brands instantly recognisable, and drive long-term growth. In B2B? Most brands barely scratch the…
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#traveldistribution #ai #traveltech #futureoftravel #chatgpt | Fredrik Sjoberg
Not only will Booking not have a problem if ChatGPT becomes a paid channel — I’m willing to bet Booking will actually prefer it. Why? Because Booking has the margins and marketing muscle to crowd-out competitors and dominate that channel, just like with Google. Paid means you can buy your way to the top.