Jour : 16 septembre 2025
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Google’s AI report: where is AI making money? | Neil Hoyne posted on the topic | LinkedIn
⚔️ The Quantum Paradox of ROI in AI: Static Metrics Are Already Dead Executives proudly quote 88% ROI from early adopters of agentic AI. Reports flash statistics: productivity ↑70%, CX ↑63%, revenue ↑56%. But here lies the paradox: AI evolves at quantum velocity, 24/7. Humans sleep. Corporations wait for quarterly reviews. Static ROI is already…
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Client Challenge
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I Started Talking to My Computer Instead of Typing. It Changed How I Think.
Was this newsletter forwarded to you? Sign up to get it in your inbox. I didn’t notice how much typing slowed my thoughts down until I realized I’d stopped. It hit me on a Saturday afternoon. I was minding my own business when an idea popped into my head that I knew I wanted to…
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Apple is making the movies Hollywood won’t, and it’s paying off big
’Think different’ was an iconic Apple ad campaign, and it might just be the best way to summarize the company’s new Apple TV+ strategy for movies. Here’s why recent debuts like Highest 2 Lowest and F1 reflect a growing trend of Apple making movies that Hollywood won’t. Apple has found success with big-budget, original films…
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Quibi was right: How a $1.7 billion failure predicted the future of the internet
Everyone knows Quibi blew $1.7B and failed spectacularly. What this blog presupposes is… maybe it didn’t? What if Quibi, one of the most spectacular business failures of the century, was on to something? I don’t mean on to something by spending 1.75 billion dollars in six months. I don’t mean on to something by, with…
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Advertising in 2030
Experts update their expectations for transformation by the end of the decade Today, halfway to the end of the decade, we’re sharing the findings of our most recent Advertising in 2030 study. The research, which was first fielded in 2020 and 2021 provides a view into how industry experts see the future of media, commerce and…
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DeeAnn Steenson, Ron N Angela Gross and Christy Sik like your photo in #FightJessieFight Fundraiser – New Beer Release Party!: « #FightJessieFight bracelets at the pub! »
2. Meta Lattice: The Giant LibraryMeta Lattice is our ad ranking architecture that allows us to generalize learnings across campaign objectives and surfaces in place of numerous, smaller ads models that have historically been optimized for individual objectives and surfaces. This is not only leading to increased efficiency as we operate fewer models, but also…
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Amazon Ads announces Netflix integration
Amazon Ads and Netflix have announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix’s premium ad inventory. The offering will be available in the United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany, and Australia, providing availability for marketers using Amazon DSP in these countries. The new…