Jour : 11 septembre 2025
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Perplexity’s AI ranking signals revealed: What marketers need to know | Neil Patel posted on the topic | LinkedIn
Transcript Transcript Transcript This guy just leaked the hidden rank factors inside Perplexities AI Search. These signals decide if your content gets seen in front of new customers or does it even make the cup? I went through the entire league for you, and here’s the bottom line. Perplexity doesn’t rank content like traditional Google.…
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How AI agents impact retail media networks: insights from a paper | Danilo Tauro, PhD posted on the topic | LinkedIn
The Human-AI Advantage: Driving Success on the High Street (Part 2) I want to explore how businesses—especially high street retailers—can leverage AI to thrive, boost sales, and strengthen local economies. AI can be incredibly powerful in helping us make better commercial decisions, but its true value is unlocked when paired with experience, insight, and a…
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Accenture CEO weighs in on why so many AI projects have failed with 3 red flags to watch out for
Throughout her life, Accenture CEO Julie Sweet hasn’t been afraid to throw out the playbook, and, in the age of AI, both she and her Fortune 500 clients are in the middle of another reinvention. Going into her freshman year at Claremont McKenna College, Sweet, who grew up in a middle class Tustin, Calif. family,…
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I’m the CMO of a $2 billion tech company. AI has enabled my marketing team to automate 80% of its work.
Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Business Insider tells the innovative…
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Generative AI as Seniority-Biased Technological Change: Evidence from U.S. Résumé and Job Posting Data
35 Pages Posted: 8 Sep 2025 Date Written: August 31, 2025 Abstract We study whether generative artificial intelligence (AI) constitutes a form of seniority-biased technological change, disproportionately affecting junior relative to senior workers. Using U.S. résumé and job posting data covering nearly 62 million workers in 285,000 firms (2015-2025), we track within-firm employment dynamics by…
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Client Challenge
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New Study: How Often Do AI Assistants Hallucinate Links? (16 Million URLs Studied)
AI assistants like ChatGPT and Claude can hallucinate URLs and direct visitors to non-existent pages on your website. But how often does it happen? To find out, we looked at the http status of 16 million unique URLs cited by ChatGPT, Perplexity, Copilot, Gemini, Claude, and Mistral. We found that AI assistants send visitors to…
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Who Killed the Narrative Podcast?
“I have a hook for your story,” a podcast producer told me as soon as I called her up earlier this summer. “Pineapple Street announced it’s going out of business today.” I’d already been reporting on the collapse of the narrative podcast industry for several weeks, talking with executives and editors and producers. Everyone had…
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Does LLM Traffic Convert Better Than Organic? A New Data-Backed Study
With the rise of large language models (LLMs) and AI chatbots, there have been a lot of claims about how these platforms accelerate the customer journey and essentially replace traditional search engines. Many people in the industry suggest that traffic from LLM referrals is more qualified and converts at a higher rate than traditional Search.…
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AI’s role in reshaping corporate travel
How companies can balance efficiency, personalization, and the human touch in the next wave of business travel Sep 11, 2025 Global business travel spending is on track to hit record highs by 2025, and AI is fast becoming the tool of choice to optimize programs for both efficiency and experience. But success depends less on…