Jour : 5 septembre 2025
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« Creative is the new targeting ». No, not really. Here’s how Meta actually uses creative signals to find your audience. From 2021-2025 privacy changes destroyed explicit signals like interest… | Noah King | 79 comments
« Creative is the new targeting ». No, not really. Here’s how Meta actually uses creative signals to find your audience. From 2021-2025 privacy changes destroyed explicit signals like interest targeting, so Meta had to find new ways to match ads to the right audience. Now Meta uses computer vision to identify objects and scenes, and then…
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42: What Happened in Tech This Week (plus some hints about Life, the Universe, and Everything), curated by Simone Puorto
1 . TikTok + Booking.com: Travel Funnel Reinvented TikTok and Booking.com now allow users to jump directly from a video to a hotel booking without leaving the app. For now, just 10% of U.S. users see it, but the signal is clear: inspiration and transaction have fused. The funnel isn’t gone, it’s been absorbed into…
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Travel Tech Essentialist #183: Barriers
Travel is full of barriers. Markets concentrate when investors reward scale. Language still keeps many travelers from going local. And even inside our products, A/B tests and AI outputs can create invisible walls. This issue looks at where barriers still hold us back and where they’re starting to fall.Special thanks to Digital Sardine for sponsoring…
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Empowering Women in Leadership: Insights from PCH Hotels’ Panel Discussion
Source: Cogwheel Marketing & Analytics PCH Hotels hosted a dynamic and heartfelt panel discussion focused on women in leadership, highlighting real-world experiences, hard-earned lessons, and powerful personal stories from three inspiring women who’ve carved their own unique paths to success. Moderated by Melissa Chambers, Senior Leader at PCH Hotels with over two decades in hospitality,…
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2 weeks with GPT-5. Enough to test. Enough to break. Enough to see what’s real. And sorry but… for hotel managers this thing is not a nice-to-have. It’s the gold mine nobody talks about. 🏨✨ I mean… | Nicolas Vorsteher | 6,628 comments
2 weeks with GPT-5. Enough to test. Enough to break. Enough to see what’s real. And sorry but… for hotel managers this thing is not a nice-to-have. It’s the gold mine nobody talks about. 🏨✨ I mean look at it: Write that perfect guest apology in 8 seconds. Read 400 reviews while you drink your…
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Hospitality is about attention to detail. This is a story about a family who arrived late at a hotel. Their son is diabetic. When they opened the fridge in the room, this is what they… | Chris MAUGHAN | 12 comments
Hospitality is about attention to detail. This is a story about a family who arrived late at a hotel. Their son is diabetic. When they opened the fridge in the room, this is what they found: Chocolate almond milk. A bowl of fresh grapes. A note: “We were expecting you.” This is hospitality. Not just…
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I created a Prompt to extract all relevant informations from PMS notes, traces… Every note from the reservation used to end up in a different place. Some lived in the PMS. Some in email. Some only… | Jonathan Weizman
Why the Front Office Manager is Very Close to the GM • First & Last Impression: Front office shapes guest arrival and departure experience, directly reflecting on the GM. • Guest Satisfaction: Handles complaints, VIPs, and service recovery on behalf of the GM. • Operational Pulse: Provides GM with real-time updates on occupancy, bookings, and…
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The Target « Wake Up Call » That Every Hotel Needs To Hear
I’ve been studying Target
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🚨 Why the sudden and more aggressive push for “Rate Parity” from the major OTAs? Short answer: they might be freaking out. Here’s why 👇 Gary Vee said something recently that clicked for me: AI… | Josh Guerra
🚨 Why the sudden and more aggressive push for “Rate Parity” from the major OTAs? Short answer: they might be freaking out. Here’s why 👇 Gary Vee said something recently that clicked for me: AI companies like Chat want to own the entire funnel. Think about a prompt like this: 👉 “Find me a vacation…