Jour : 2 septembre 2025
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Whenever I start working with a hotel, I don’t begin by looking at their follower counts or ad spend. I start by asking the marketing team 5 questions. These 5 questions tell me everything I need to… | Scott Eddy | 45 comments
Whenever I start working with a hotel, I don’t begin by looking at their follower counts or ad spend. I start by asking the marketing team 5 questions. These 5 questions tell me everything I need to know about how they think, where the gaps are, and how I can help them achieve their goals.…
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Orient Express: Rebirth of a Luxury Travel Icon
Few names in travel carry the cultural resonance of the Orient Express. Once the Train of Kings, King of Trains, its myth was immortalized by royalty, diplomats, and novelists. Today, under the stewardship of Accor and in strategic partnership with LVMH, the brand is staging one of the most ambitious revivals in the luxury sector…
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At the end, loyalty always win
5 news that got me thinking this week, from Sweetgreen dismise to an invite only restaurant, a reminder that you should always bet on loyalty. Sweetgreen’s Sour SummerSweetgreen is losing a lot of green, $425M over the past three years, to be exact. The losses stem from a mix of missteps and big bets on…
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Lodging Analytics Research & Consulting (LARC)’s 2Q-2025 Hotel Industry Outlook and Market Intelligence Reports
September 2025 Client Letter While the macro-economic environment in the U.S. is one of heightened uncertainty, partly driven by lack of clarity on economic policy, Real GDP increased 3.0% in 2Q2025 and is forecasted to remain positive moving forward. Nonetheless, the strength of the underlying economy may be far more modest than the 2Q GDP…
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Disney and the shrinking American middle class
What disney’s evolution reveals about shifting consumer economics for hotels Sep 2, 2025 Disney’s transformation from a middle-class family destination to a tiered, luxury-leaning experience is more than a theme park story — it’s a case study in how American consumer markets have shifted. Once built on the idea that “Everyone is a V.I.P.,” Disney…