The Brief // What It Takes to Stand Out, Endure, and Reconnect.
Welcome to the first column of The Brief. A brand strategist’s lens on specific brands: uncovering challenges, spotting opportunities, and drawing lessons to guide your own strategy.
The news last week that Soho House is going private again, this time in the hands of MCR Hotels, the third-largest hotel owner-operator in the US, and that Ashton Kutcher wo…