Jour : 19 août 2025
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Available today: The latest issue of the McKinsey Quarterly
Start reading about our future on the planet We hope you are enjoying your membership to the McKinsey Quarterly digital edition. Over the past year, it has been our pleasure to celebrate the 60th birthday of McKinsey Quarterly with special issues focused on the most critical topics…
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The new gatekeeper of hotel reputation
Review synthesis and sentiment analysis are transforming how guests see—and judge—your property Aug 19, 2025 The landscape of hotel discovery is shifting beneath our feet. Google’s new AI-powered review synthesis doesn’t just summarize guest opinions—it rewrites the rules of reputation management. Instead of scrolling through endless reviews, travellers now see distilled insights highlighting a hotel’s…