Jour : 9 juillet 2025
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The Eponymous Laws of Tech
It is my life’s goal to have a anecdotal law named after me. That or a breakfast taco platter. This is why I’ve been collecting some of these little nuggets of wisdom. Found in conference talks which I then repeat in meetings to sound smart, the Eponymous Laws of Tech are sometimes humorous observations and…
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How AI is (and isn’t) transforming European hospitality
In today’s hospitality sector, discussions among hoteliers invariably lead to artificial intelligence (AI). Announced as a transformative force, AI is poised to redefine everything from guest services and dynamic pricing to predictive analytics and content creation. However, a significant gap exists between this potential and its current implementation. This raises critical questions: what is the…
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Benchmarking: The Quiet Power Move in Hotel Budget Season
Why the smartest hoteliers aren’t just forecasting—they’re outmaneuvering the market. Why Traditional Hotel Budgeting Falls Short Each year, hotel budget season brings familiar rituals: department meetings, endless spreadsheets, and the perennial push to beat last year’s numbers. But across boardrooms today, leading hoteliers are asking a different question: How did we perform—compared to the ones…
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Hospitality Awards Legacy : 25 years of innovation and excellence – Tech
A category that values innovation in the service of efficiency This award recognizes technologies that have a real impact on operational management, by facilitating decision-making, automating processes or improving overall performance. Award-winning initiatives must demonstrate the potential to revolutionize the hospitality industry, while delivering measurable benefits for customers, employees and the environment. Technological innovations that…
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How citizenM Reinvented Hotel Loyalty (And Signed Up 50,000+ Subscribers) – Lennert de Jong
In this episode, citizenM CEO Lennert de Jong shares with our innovation correspondent, Matthias Hüttebräuker, how citizenM transformed the traditional hotel loyalty model by launching a subscription program inspired by Amazon Prime and Netflix. Lennert explains how his team developed the subscription concept during COVID, initially as a response to occupancy challenges, and how it…
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23 hotel marketing strategy ideas to boost your bookings
23 ideas to optimize your hotel marketing strategy A hotel marketing strategy should be dynamic, changing depending on the season, the year and the market trends. Below, you’ll find a list of some of the most up-to-date marketing strategies. 1. Invest in SEO for better website traffic Your hotel’s website could be the best in the world, but…
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Neil Patel’s team analysed half a million ChatGPT prompts and examined where the AI gets its answers from. | Mark Simpson
Neil Patel’s team analysed half a million ChatGPT prompts and examined where the AI gets its answers from. Wikipedia ranked #1. What surprised me was Blog posts ranked second. Reddit used to be high up the list. That’s now tanked, probably due to the madness on there. #iykyk But the blog part stuck with me.…
