10min

Jour : 8 juillet 2025

  • THE CREATOR GAP We’ve all sat through the same old panels telling us “just give creators creative freedom” for the fifth year running. So for my Born Social Mandated Cannes Wrap-Up Post* I’m skipping the platitudes and digging into a few of the spicier threads that carried more nuance, more debate, more tension. The first…

  • THE CREATOR GAP | Callum McCahon

    THE CREATOR GAP We’ve all sat through the same old panels telling us “just give creators creative freedom” for the fifth year running. So for my Born Social Mandated Cannes Wrap-Up Post* I’m skipping the platitudes and digging into a few of the spicier threads that carried more nuance, more debate, more tension. The first…

  • Another Cannes Lions has come and gone. The rosé flowed, the sun scorched, and the Croisette pulsed with energy. But beneath the glitz and glamour, the schism that’s been building for over a decade can no longer be glossed over. There are now firmly two Cannes—the one inside the Palais and the other one in…

  • A tale of two Cannes: Has technology finally conquered creativity?

    Another Cannes Lions has come and gone. The rosé flowed, the sun scorched, and the Croisette pulsed with energy. But beneath the glitz and glamour, the schism that’s been building for over a decade can no longer be glossed over. There are now firmly two Cannes—the one inside the Palais and the other one in…

  • Continuing with the Cannes series here’s a closer look at point #3: 𝗧𝗵𝗲 𝗡𝗲𝘅𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗙𝗿𝗼𝗻𝘁𝗶𝗲𝗿: 𝗥𝗲𝘁𝗮𝗶𝗹, 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 & 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝘃𝗲𝗿𝗴𝗲 Until now, Retail Media and traditional (digital and offline) media have operated in silos. Retail Media built its reputation on precision performance using first-party data and attribution to drive sales. Meanwhile, TV and…

  • Continuing with the Cannes series here’s a closer look at point #3: | Sean Summers

    Continuing with the Cannes series here’s a closer look at point #3: 𝗧𝗵𝗲 𝗡𝗲𝘅𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗙𝗿𝗼𝗻𝘁𝗶𝗲𝗿: 𝗥𝗲𝘁𝗮𝗶𝗹, 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 & 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝘃𝗲𝗿𝗴𝗲 Until now, Retail Media and traditional (digital and offline) media have operated in silos. Retail Media built its reputation on precision performance using first-party data and attribution to drive sales. Meanwhile, TV and…

  • Hotel marketers, | Christine Malfair

    Hotel marketers, No one’s typing “Nashville things to do” anymore. They’re saying: “Things to do in Nashville this weekend with friends. We’re big foodies who like music but also want something more chill and off the beaten path.” That’s not a search query. That’s a conversational story. And Google’s new AI Mode gets it. It…