Jour : 4 juillet 2025
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Lot’s of Tripadvisor rumours flying around today. | Christian Watts
Lot’s of Tripadvisor rumours flying around today. Shares are up a lot. A few points – maybe not particularly related: 1. I created a 23 page strategic plan for Tripadvisor on Gemini. It was a 1-shot (2 sentence) prompt. It’s excellent. Not saying it nailed a plan, but it’s probably as good as a team…
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Beyond bookings: How OTAs became strategic partners for hotels
From data insights to AI-powered personalization, hoteliers are rethinking their relationship with online travel agencies Jul 4, 2025 For years, hoteliers have focused on driving direct bookings, but industry experts now emphasize the strategic importance of optimizing presence on online travel agency (OTA) platforms. At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels,…