Jour : 3 juillet 2025

  • Viral PR Kit, your buzz booster. | Juan Campdera

    Viral PR Kit, your buzz booster. Transform influencers into true brand advocates and generate the kind of organic buzz that money can’t buy. Creating an exceptional influencer PR kit is a blend of creativity and strategy. It’s not just about beautiful packaging, it’s about curating an experience influencers genuinely want to share. +89% of marketers…

  • [Out now] What to read next: McKinsey’s 2025 annual book recommendations

    Your bookshelf is waiting ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  New from McKinsey & Company Reading is more than a pastime. It’s also a good way to make sense of change, challenge assumptions, and evolve with purpose. That spirit is at the heart of McKinsey’s 2025 book recommendations, curated by Raju Narisetti, partner…