Jour : 25 juin 2025
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Olympic product placement: ‘I can’t just give out 17,000 phones. It needs to return value’
Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.At last year’s Olympic Games, Samsung gave the 17,000 athletes and officials a special edition gold flip phone that they could use to post on social media about their time in Paris.The move yielded a huge reward…
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Sky, ITV and Channel 4 join forces in fightback against big tech’s ad market dominance
Sky, ITV and Channel 4 are to fight back against the social media companies Facebook and YouTube by pooling their streaming advertising services to make it easier and more affordable for millions of small businesses to run ad campaigns.The project is an attempt to break big tech’s stranglehold over the UK’s £45bn ad market.Google and…
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9 tips to actually get customers
Learnings from the office hours with your startupsI recently posted this on LinkedIn & Substack Notes:And had six 20-minute calls with founders. Lots of fun! I will do this again in the future; follow me on LinkedIn or Substack Notes to stay up to date. But, I had some key takeaways relevant for everyone trying…
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Unpacking the Guest Experience: Insights for the Modern Hotelier
I recently had the pleasure of sitting down with Araceli Budia, Senior Manager of Global Digital & Guest Experience at Palladium Hotel Group. Our conversation peeled back the layers to reveal what it truly means to create memorable experiences for guests in today’s hospitality world. Palladium is a dynamic, family-run company in expansion mode, having…