Jour : 25 juin 2025
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From Roadside to Remarkable: Motels Have Become Hospitality’s Quiet Tech Leaders
When we talk about innovation in hospitality technology, luxury hotels and global chains tend to dominate the conversation. But if we look beyond the five-star properties and resort brands, another story is unfolding, one that’s arguably more radical in its transformation. Once synonymous with no-frills roadside lodging, motels are stepping into the spotlight as some…
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The B2A revolution: why your brand must win over AI agents
While we all know our B2B from our B2C audiences, how about B2A? Jack Smyth, chief solutions officer for AI, planning, and insights at Brandtech company Jellyfish, explores why ‘brand-to-agent’ is the most important audience you’ll never meet.We split our industry into two audiences: B2C and B2B.Now, a new audience will break down that barrier:…
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The CMO’s comeback: Aligning the C-suite to drive customer-centric growth
Imagine the weekly meeting of a company’s executive team. The chief marketing officer (CMO) reports that all marketing metrics are on the rise. Brand awareness and web traffic are strong due to the latest ad campaign, which is loved by consumers and the press alike. Everyone is feeling good—until later in the meeting, when the…
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The CMO’s comeback: Aligning the C-suite to drive customer-centric growth
Imagine the weekly meeting of a company’s executive team. The chief marketing officer (CMO) reports that all marketing metrics are on the rise. Brand awareness and web traffic are strong due to the latest ad campaign, which is loved by consumers and the press alike. Everyone is feeling good—until later in the meeting, when the…
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Seizing the agentic AI advantage
At a glance Nearly eight in ten companies report using gen AI—yet just as many report no significant bottom-line impact. Think of it as the “gen AI paradox.” At the heart of this paradox is an imbalance between “horizontal” (enterprise-wide) copilots and chatbots—which have scaled quickly but deliver diffuse, hard-to-measure gains—and more transformative “vertical” (function-specific)…
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A.I. Might Take Your Job. Here Are 22 New Ones It Could Give You.
First, a confession: I tried writing this essay with A.I. Listen to this article, read by Malcolm Hillgartner I started with ChatGPT’s “deep research” mode, asking it to compile a report on what new jobs for humans might be created by the rise of A.I. It asked a few follow-up questions and then set off,…
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Amazon chief says AI will mean fewer ‘corporate’ jobs
Stay informed with free updates Simply sign up to the Artificial intelligence myFT Digest — delivered directly to your inbox. Amazon has told its white-collar employees that their jobs are at risk from artificial intelligence in the next few years, marking a rare explicit warning from a senior tech executive that AI will lead to…
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Uncontested: Dazn’s $1bn story reveals why the Club World Cup is really here
“And what exactly are you doing here, sir?” To be fair, the border guard at Miami international airport made an excellent point. As ice-breakers go, frowning over the passports and visa stickers of the long-haul crowd on matchday minus four of the Fifa Club World Cup, the border guard was at least in tune with the zeitgeist.…
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In-Scene Media – Rembrand
Virtual Placement is an always-on component of an innovative digital media strategy Rembrand placements are an always-on element of an effective media strategy. They break through the clutter more quickly and drive higher recognition and engagement with your brand. All your dollars work more efficiently and all major metrics across the funnel improve, from awareness…
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Advertisers Can Buy Product Placement Ads Through The Trade Desk
Adtech firm The Trade Desk is bringing AI-powered product placements to its ad platform.The company has partnered with Rembrand, a startup that uses generative AI to insert branded products into publishers’ and creators’ video content post-production. The integration brings Rembrand’s technology into Kokai, The Trade Desk’s programmatic buying platform, with the goal of allowing advertisers…