Thank you to all the people who worked on this year’s Digital Consumer Trends, which has just launched. A 50 page deck of slides is available to everyone. A theme that becomes clearer with every year is how the UK consumer is satiated with many aspects of digital. Some examples: adoption of devices has barely shifted since 2021; usage of SVOD has barely changed since then; adoption of digital content subscriptions (from podcasts to music) has barely changed in the last year; the most common broadband speed is ‘don’t know’ (which suggests speed as a need has been satisfied); purchase intent for the majority of 12 device categories has fallen. The only major increase in adoption is for Gen AI, but daily usage of this remains low. Digital Consumer Trends has been tracking the UK consumer since 2010 – and this year continues an ever clearer trend.