TikTok is stealing significant traffic and influence from OTA websites.
Traveler behavior reflects it:
๐ 42% of users booked a trip or made a travel purchase directly from platform content
๐ Travel video views grow by 5% every week
๐ #TravelDeals content is up by 34%
๐๐ป๐ฑ ๐ถ๐โ๐ ๐ป๐ผ๐ ๐ท๐๐๐ ๐๐ฒ๐ป ๐ญ. ๐ฅ
The average TikTok user is 30 years old.
๐ง๐ถ๐ธ๐ง๐ผ๐ธ ๐ฐ๐ผ๐๐น๐ฑ ๐ฏ๐ฒ ๐ฐ๐ต๐ฒ๐ฎ๐ฝ๐ฒ๐ฟ, ๐๐ผ๐ผ. ๐ธ
Ad CPMs dropped by 20% in Q4 2024.
But like any hotel marketing channel, TikTok needs a strategy. ๐ค
It may be โnew,โ but the psychology behind what works stays the same. ๐ง
๐ง๐ผ ๐๐ถ๐ป ๐ป๐ผ๐ ๐ท๐๐๐ ๐ฎ๐๐๐ฒ๐ป๐๐ถ๐ผ๐ป ๐ฏ๐๐ ๐ฏ๐ผ๐ผ๐ธ๐ถ๐ป๐ด๐, ๐ต๐ฒ๐ฟ๐ฒโ๐ ๐๐ต๐ฎ๐ ๐๐ผ๐ฟ๐ธ๐:
๐ฅ ๐ผ๐ช๐ฉ๐๐๐ฃ๐ฉ๐๐ ๐๐ฉ๐ค๐ง๐ฎ๐ฉ๐๐ก๐ก๐๐ฃ๐
Behind-the-scenes content builds trust.
Sofitel and Alma Maya Resort did this well.
๐ฃ ๐๐ฃ๐๐ก๐ช๐๐ฃ๐๐๐ง ๐ผ๐ข๐ฅ๐ก๐๐๐๐๐๐ฉ๐๐ค๐ฃ
Choice Hotels International and Wombat’s City Hostels partnered on giveaways and trends to expand reach.
๐งฉ ๐๐ฉ๐ง๐๐ฉ๐๐๐๐ ๐ผ๐ ๐๐จ๐
Smart hotels mix organic UGC with TikTokโs travel ads to reach active bookers.
๐ฌ๐ฒ๐, ๐ต๐ผ๐๐ฒ๐น๐ ๐ฐ๐ฎ๐ป ๐๐ถ๐ป ๐๐ถ๐๐ต ๐ง๐ถ๐ธ๐ง๐ผ๐ธ.
Even OTAs like Booking.com and Expedia Group use TikTok to engage travelers. ๐
๐๐๐ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐ฏ๐ฒ๐ฎ๐๐ ๐ป๐ผ๐๐ฒ๐น๐๐. ๐ณ๏ธ
If youโre curious about what specific tactics hotels winning on TikTok use, swipe below. ๐
#HotelTech #HotelMarketing #HospitalityTechnology
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