Jour : 5 juin 2025
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How hotels can win on TikTok | Jordan Hollander posted on the topic | LinkedIn
TikTok is stealing significant traffic and influence from OTA websites. Traveler behavior reflects it: 👉 42% of users booked a trip or made a travel purchase directly from platform content 👉 Travel video views grow by 5% every week 👉 #TravelDeals content is up by 34% 𝗔𝗻𝗱 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗚𝗲𝗻 𝗭. 👥 The average…
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#skiftai #aiintravel #traveltech #agenticai #luxuryinnovation… | Rohit Khanna
What was once experimental is now essential: AI is the engine of modern travel. The Skift AI Data + Summit yesterday highlighted the rapid evolution of our industry. From real-world case studies to visionary roadmaps, one thing was clear: AI is transforming not just how we operate but how we imagine what’s possible. Here are…
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Here’s how AI kills clicks and why we’re moving to the intent era of… | Kieran Flanagan | 33 comments
Here’s how AI kills clicks and why we’re moving to the intent era of marketing. The internet era was all about clicks. Your buyer typed in Google: « best sales software for startups » Clicked several blog posts and reviews on third-party sites and maybe eventually clicked on your website. Today, your buyer spends all day with…
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At Skift Data + AI yesterday, Seth Borko said on the stage that full AI… | Jason Cincotta
At Skift Data + AI yesterday, Seth Borko said on the stage that full AI booking may be three years out—but AI search & discovery is here today. Our logs show AI bots hitting hotel websites every day. Here’s what you need to do now: If you see Google-Extended, meta-externalagent, GPTBot & ClaudeBot on your…
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Croft Analytics Short Essays on Marketing Matters | Frank Harrison
Here is a pdf containing short essays on marketing matters, the most popular from many that I have written over the last five years. The 23 essays are: On the value of branding and mass marketing On using Google search to predict the future On gross rating points On why brands need distinctive assets On…
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“Travel has become so expensive since COVID—I wish we could go back to… | Dimitris Floros
“Travel has become so expensive since COVID—I wish we could go back to pre-pandemic prices.” I hear this all the time. But… It’s just not true—at least when it comes to base airfares. Why? 1. Competition is fierce. 2. Revenue management is smarter than ever. 3. Ancillary fees (bags, seats, extras like car rentals and…
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111 – Seriously now, Who owns the customer?
I can’t believe it has been 10 years since the first Hotel Distribution Chart, and it has been getting better every year. It began as a mental exercise to make sense of a genius slide that was hard to understand. Next week the new one comes out. Best, Martin Sponsored by Klairhaus. Support the newsletter,…
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Cloud-Native Wellness ERP: IDS Next Invites a New Era in Wellness Management
Wellness and spa offerings have become increasingly vital to enhancing guest experiences and driving profitability within the hospitality industry. Statista revealed the global health and wellness market is estimated to reach almost seven trillion U.S. dollars by 2025, with EHL Insights anticipating that the global medical spa market will reach US$45 Billion by 2030. As…
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𝐃𝐞𝐚𝐫 𝐁𝐨𝐮𝐭𝐢𝐪𝐮𝐞 𝐇𝐨𝐭𝐞𝐥 𝐆𝐌. 𝐈 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮’𝐫𝐞… | Eduard Ruppel 爱德华
𝐃𝐞𝐚𝐫 𝐁𝐨𝐮𝐭𝐢𝐪𝐮𝐞 𝐇𝐨𝐭𝐞𝐥 𝐆𝐌. 𝐈 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮’𝐫𝐞 𝐖𝐞𝐚𝐫𝐢𝐧𝐠 12 𝐇𝐚𝐭𝐬 𝐑𝐢𝐠𝐡𝐭 𝐍𝐨𝐰. Guest experience. Staffing. Maintenance. Last-minute group inquiries. Social media. Revenue management. And somewhere in that long list… Your website and Google Business Profile are still waiting for attention. Here’s the truth: It’s not your fault your digital presence isn’t where it should be.…
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#hoteltech #operationalefficiency #guestexperience #directbookings… | Pedro Colaco | 10 comments
🧑🍳🧹 Short on staff? You’re not alone. So why are hotels still forcing guests to take services they don’t want? Hotels everywhere are struggling to fill roles, and it’s pushing operations to the limit. 🧼💸 Let your tech take some pressure off the team. What if guests could skip housekeeping — and get $10 back?…