Jour : 29 mai 2025
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How to compete with Amazon, Google, and Meta in digital advertising | Scott Hannan posted on the topic | LinkedIn
Amazon, Google, and Meta have all the essential ingredients (compute, GenAI tools, and rich data) to automate digital advertising at massive scale, including creative generation. But how should other platforms like Walmart, Netflix, and Uber respond? Each possesses unique datasets though currently lack the comprehensive capabilities to fully leverage GenAI at scale. Capturing share among…
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THE RISE OF EVENTISED SPORTS. I think ‘eventise’ is a word we’ll hear a… | Jo Redfern | 62 comments
THE RISE OF EVENTISED SPORTS. I think ‘eventise’ is a word we’ll hear a lot of in the next 12 months as the sports media battleground heats up. If the NFL and Netflix have hinted at anything it’s that they identify value in eventising sports inventory and I think it offers a fascinating opportunity for…
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Deliveroo Media | Deliveroo Media
Let’s talk campaigns around meaningful moments. Starting with one that truly sparkled 🍾 Moët & Chandon elevated Mother’s Day on Deliveroo with a touch of luxury, marking a milestone as a pioneering premium brand embracing the power of commerce media on the platform. A week of sponsored products and a weekend takeover, timed perfectly around…
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Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announces the acquisition of Captiv8, the world’s most advanced end-to-end influencer marketing platform. Captiv8 has a network of 15M creators globally, covering 95% of all influencers with +5000 followers. With its proprietary AI-powered technology, and leading social commerce suite, Captiv8 enables brands to unify, manage and measure their influencer strategies, and leverage creators to drive…
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Benioff Buys Stake in Influencer Agency Whalar Group at $400 Million Valuation
Whalar Group
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OpenAI chief Sam Altman: ‘This is genius-level intelligence’
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The KPI of Passion
If you’re staying at a luxury hotel, what sets it apart from any other property with high-end fixtures and fittings is the service. And leading that charge is the concierge. You may have a rooftop pool at home. You may have a personal chef. But you’re unlikely to have someone on hand who can recommend…
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Greengage unveils first AI assessment…
Greengage Solutions has relaunched its ECOsmart portal, the first AI-supported assessment system that enables business travel, hospitality and events organisations to secure ECOsmart sustainability certification more quickly and easily. The first step in the Greengage ECOsmart certification process is an online survey to establish an organisation’s current position regarding sustainability so that an implementation action…
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What makes a brand timeless? It goes well beyond age.
Timeless brands are built from a unique set of characteristics and criteria. They are defined by inspiration and a singularly distinctive point of view and purpose; they are driven by exceptional quality, be it in service delivery or product craftsmanship; they are created through innovation, being uniquely conceived and, almost always, first to market. When…