Jour : 21 mai 2025
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The Efficiency Era Has Begun. Are You Ready for It?
Every client conversation this year has started with the same themes: pressure on budgets, increased board scrutiny, and a renewed mandate to “do more with less.” But the brands that are thriving aren’t reacting with fear. They’re doubling down on strategic clarity.
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How Are the Leading Hotel and Venue Operators Capitalizing on the Micro-Event Trend?
The most expensive real estate in your hotel? It’s not the presidential suite—it’s your empty meeting room on a Tuesday afternoon. While most properties scramble for the dwindling pool of mega-conferences, forward-thinking hotels are quietly building sustainable revenue streams through micro events—those intimate gatherings of 10-50 attendees that are transforming the very economics of group…
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From Billable Hours to Business Impact: The Shift Is Real, But Not That Simple
Last week S4 Capital (.Monks) just formalized what many of us have sensed for some time. The traditional agency model, built on time sheets, retainers, and FTEs, is increasingly incompatible with the way marketing actually works today. 🔗 S4 Capital trades billable hours for outputs as AI redraws agency economics With the rise of AI,…
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AI Mode is obviously the future of Google Search
AI Overviews were just the start — Google is already preparing for a world where all search is AI search.AI Overviews were just the start — Google is already preparing for a world where all search is AI search.David Pierce is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously,…
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AI in Search: Going beyond information to intelligence
Under the hood, AI Mode uses our query fan-out technique, breaking down your question into subtopics and issuing a multitude of queries simultaneously on your behalf. This enables Search to dive deeper into the web than a traditional search on Google, helping you discover even more of what the web has to offer and find…
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Google I/O 2025: All the news and announcements
Updated Today, May 21, 2025, 1:34 PM UTC Google I/O 2025 was dedicated to AI. At its annual developer conference, Google announced updates that put more AI into Search, Gmail, and Chrome. Its AI models were updated to be better at making images, taking actions, and writing code. And while there wasn’t a big Android…
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Google I/O 2025: From research to reality
Project Mariner → Agent Mode We think of agents as systems that combine the intelligence of advanced AI models with access to tools, so they can take actions on your behalf and under your control. Our early research prototype, Project Mariner, is an early step forward in agents with computer-use capabilities to interact with the…
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In the Algorithmic Era, Agencies Aren’t Obsolete—They’re Essential
A recent Meta interview with Stratechery sparked a heated debate about Meta’s vision for the future of marketing—and the role of agencies in an AI-fueled world. One quote in particular struck a nerve with Adland: “You connect your bank account… and read the results that spit out.” To clarify Meta’s stance, Alex Schultz, CMO and…
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From Retail… to Media
You broke me, Cara Pratt <!–> —“Retail Media is Media.” But most of us in retail? We’re not quite there yet.–> I’m often asked: is it ‘retail’ or ‘media’ first? My answer has always been retail first. But as we watch the astronomical rise of Amazon and Walmart—capturing upwards of 85% of the retail media…
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Launching the 2025 « Seven Challenges For Retail Media » report. | Colin Lewis posted on the topic | LinkedIn
Today I launch the 2025 edition of the « Seven Challenges For Retail Media ». This is the fourth year of my annual ‘Seven Challenges’ report – and I’m launching it at the Retail Media X conference. I call them ‘Challenges’ as that is the original name I came with back in 2021, but in reality they…
