Booking.com’s bet to beat Airbnb in alternative lodging?
Looks like it’s paying off — big time.
2024 may go down as the year Booking.com stopped being the “hotel site”… and started seriously outplaying Airbnb at its own game.
Check this out:
• 400M+ nights in alternative stays — up 15.6% YoY
• Just 3.5M listings driving nearly double the bookings per property vs. Airbnb
• Listings grew ~4x faster than Airbnb’s
• And they’re still getting more global traffic
And they’re doing all this while hotels remain 65% of their business.
That’s not just diversification — that’s domination.
Airbnb built the category.
But Booking.com is scaling it — faster, leaner, and with a massive global engine behind it.
This is no side hustle. It’s a land grab.
And Airbnb might want to look in the rearview mirror.
Anyone else seeing Booking.com pull ahead in your market?
Drop your thoughts below — let’s compare notes.