Jour : 21 mai 2025
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#ndc #aviation #airlines #corporatetravel #traveltech #iata | Paul van Alfen | 22 comments
𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗡𝗗𝗖 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲: 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗙𝗹𝗶𝗴𝗵𝘁 𝗔𝗴𝗴𝗿𝗲𝗴𝗮𝘁𝗼𝗿𝘀 ❝ If you sell air but don’t offer NDC content yet, you may lose out to competitors as more and more airlines offer better deals and a range of ancillaries through NDC channels. Get started by figuring out what NDC content provider suits you better. AltexSoft has scoured dozens…
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Booking.com’s bet to beat Airbnb in alternative lodging? Looks like it’s… | Louis-Hippolyte Bouchayer
Booking.com’s bet to beat Airbnb in alternative lodging? Looks like it’s paying off — big time. 2024 may go down as the year Booking.com stopped being the “hotel site”… and started seriously outplaying Airbnb at its own game. Check this out: • 400M+ nights in alternative stays — up 15.6% YoY • Just 3.5M listings…
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Synthetic Populations
Weekly writing about how technology and people intersect. By day, I’m building Daybreak to partner with early-stage founders. By night, I’m writing Digital Native about market trends and startup opportunities.If you haven’t subscribed, join 70,000+ weekly readers by subscribing here:One of my earliest jobs was walking door to door and asking people about paint.Back in…
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He calls it a batch: What strategists need to know about location – The Media Leader
Opinion GroupM’s latest research and a Jamie Paterson chant both highlight the importance of local pride and regional nuance — and why brands and strategists must understand this. Last month, Jamie Paterson scored a brilliant last-minute winner for Coventry City against Portsmouth and jubilant fans serenaded him with: “He calls it a batch. He calls it…
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Japan Perfected 7-Eleven. Why Can’t the US Get It Right?
Illustration: Inkee Wang for Bloomberg Businessweek The shop is well lit; the floor, pristine. The welcoming aroma of freshly fried chicken and steamed pork buns wafts through the air. Customers pop in to snag on-the-go comfort foods such as savory onigiri and creamy egg salad on squishy white bread. It’s a scene that plays out…
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Forget everything you know about Wonder: an ecosystem for health | Brittain Ladd posted on the topic | LinkedIn
FORGET EVERYTHING YOU KNOW ABOUT WONDER Marc Lore contacted me in November 2024, and he asked me these questions: How do you know so much about what I should do? How do you know so much about business? Why are you so accurate in the things you recommend and write about? See Comment ❌. I…
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Digital ads are absolutely fucking awful. Our industry needs a MAGA movement
It is time to Make Advertising Great Again. For that to happen, we need to face a few hard home truths. Leading industry consultant and new The Drum columnist Tom Goodwin explains. Ask a stranger in the street what their favorite TV ad is, and their face will light up in nostalgic admiration.Ask them their…
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Five charts to end the TV debate | ThinkTV
To drive growth, we must strengthen the brand, says Peter Field.For almost the last twenty years, the performance marketing world has been arguing that brand-building advertising is wasteful and unnecessary; that all a business needs to do is to spend their advertising money at the bottom of the sales funnel. This means using targeted performance…
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What is the Media Mix Navigator?
No brand is average. And with countless choices and countless voices to consider when building a media plan, where do you start – especially if you don’t have access to your own econometric analysis?Well, to be immodest for a moment, here.Here, where you are now, is the perfect place to start. In fact, it has…
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#advertising #marketing | Andrew Tindall | 65 comments
We are witnessing a creative renaissance in advertising. Love this new work from British Gas. I’m not sure if it’s because Les Binet and Peter Field have shown the world that emotion is what drives long and short-term business effects. Or because Paul Feldwick and Orlando Wood have shown us that showmanship is the way…