Jour : 7 mai 2025
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#marketing #strategy #digitalmarketing #marketingstrategy #business… | Krunal Desai | 67 comments
Decoding Marketing: It’s More Than Just Going Viral! Ever wondered how marketers juggle all those seemingly disparate elements? It’s definitely more complex than just aiming to « go viral »! This image perfectly illustrates the two worlds of marketing: How Non-Marketers See It: Often, the focus is solely on immediate results – « Can we get leads? » How…
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(14) Post | LinkedIn
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Consulting firms don’t need a new strategy. They need to rebuild from… | Usman Sheikh | 45 comments
Consulting firms don’t need a new strategy. They need to rebuild from first principles. Incremental adjustments aren’t enough. AI is reshaping the value proposition of consulting. Client engagements are transforming: → From static deliverables to continuous partnership → From « trust our analysis » to « let’s co-create solutions » → From quarterly check-ins to real-time collaboration → From…
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Choice Hotels International Concludes Its 69th Annual Convention
Photo Credit: Choice Hotels International, Inc. LAS VEGAS, Nevada—Choice Hotels International, Inc. concluded its 69th Annual Convention. For three days, Choice Hotels showcased how its growth, strategic investments, and innovation-first mindset continue to power the future of franchise ownership by helping to drive revenue, reduce costs, and provide state-of-the-art tools for its hotel owners. During the convention,…
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How STS Cloud is Bringing Mindful AI to Hospitality Tech – An interview with Co-Founder, Ryan Hamilton
Hospitality technology balances tradition with innovation – personal service with digital efficiency. Ryan Hamilton, co-founder of SalesAndCatering.com, represents a different approach to tech leadership. While competitors race to claim AI dominance through marketing hype, Hamilton’s team has quietly integrated AI for years, creating practical solutions with tangible benefits. This methodical approach has earned him respect…
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Resilience In Paradise: Caribbean Tourism Thrives Amid U.S. Travel Headwinds
Global leisure travel patterns are undergoing a notable realignment as economic and political headwinds emanating from the United States redirect international tourists toward more accessible and stable destinations. The Caribbean, in particular, has emerged as a prime beneficiary of this shift. Factors such as U.S. trade tariffs, policy uncertainty, and geopolitical tensions have dampened the…
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How Airbnb is led by design (and why its genius)
Brian Chesky, CEO of Airbnb shares 10 lessons of designing a global company.👋 Hello! Welcome to this week’s ADPList Newsletter, a weekly advice column. Each Tuesday, we tackle design, building products, and accelerating careers. We’re looking for sponsors. If you’re interested to support our newsletter to advertise, let’s chat here.Hi fellow readers!First, I want to…
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#design #config2025 #leadership | Felix Lee | 20 comments
How to be a design-led company 101. Airbnb CEO Brian Chesky drops a masterclass playbook on building a design-led company and replacing traditional product roles. Here’s why Airbnb is design-led and 16 lessons on how Airbnb builds (genius strategies): 1. Walk the talk. You cannot build products if you cannot talk about products; everyone in…
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Yes, AI will redefine marketing – but not the way you’d expect
If you think AI will ‘make’ ads, you don’t get advertising. Leading industry consultant and new The Drum columnist Tom Goodwin believes the real gains will come in less obvious ways. I remain convinced that every AI tool claiming to “make ads” has been built by people with no actual experience working in advertising. Your…
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The forces shaping the media landscape for the next generation
Published: 10 April 2025 BBC Research & Development has always been adept at predicting how the technology landscape will develop. We look at trends across society, audience behaviour, and technology to identify if, whether, and how the BBC might respond. When we see a need to respond, our remit is to explore and develop media…
