Jour : 29 avril 2025
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Welcome to slop world: how the hostile internet is driving us crazy
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Now THIS is interesting. Meta has ‘got religion’ about retail media as it… | Colin Lewis | 12 comments
Now THIS is interesting. Meta has ‘got religion’ about retail media as it feels that if does not step up its retail media offering, it risks losing out on attracting those dollars. What’s the TL:DR? – > Retailers are already building out ‘off-site’ capabilities where their retail media audiences can be targeted on social, open…
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Travel Tech Essentialist #173: Obvious
The best ideas often feel obvious, but only after someone finally acts on them. This issue looks at the small shifts, asymmetric bets, and subtle reframes that quietly reset expectations. I hope you enjoy it.Special thanks to Digital Sardine for sponsoring this edition of the newsletter:Supercharge your travel business in Q2 with expert PPC strategies…
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Every marketing channel sucks right now
Yes, I’m about to roast every tactic you’re betting onThese days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun) and as part of this, I spend a lot of time talking about launch…
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The Law of Shitty Clickthroughs at andrewchen
The first banner ad ever, on HotWired in 1994, debuted with a clickthrough rate of 78% (thanks @ottotimmons) First it works, and then it doesn’t After months of iterating on different marketing strategies, you finally find something that works. However, the moment you start to scale it, the effectiveness of your marketing grinds to a…
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The Winners and Losers of Google’s Big Cookie Reversal
.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); } Google on Tuesday said it will keep cookies in their current form in its Chrome browser, and…
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Hype vs Halo
In crowded markets, specialists winWelcome to the Sociology of Business. In my last analysis, The Case of Hermès, I explored how Hermès focus on the fundamentals made it dethrone LVMH as the most valuable luxury company. If you are on the Substack, join the chat. With one of the paid subscription options, join Paid Membership…
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Fwd: The Briefing: Group Chats Blow Up
Greetings! Group chats are definitely having a moment. First, there were the headlines about how Pete Hegseth, the U.S. Secretary of Defense, had participated in private Signal discussion groups with Trump administration officials and family members in which he reportedly discussed upcoming U.S. military operations. Then, on Sunday, Ben Smith at Semafor published a riveting…
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Marriott has acquired citizenM hotels
citizenM will maintain ownership of its real estate while leveraging Marriott’s powerful development engine and the reach of the Bonvoy loyalty program Apr 29, 2025 Marriott International announced it will acquire the lifestyle hotel brand citizenM, aiming to expand its select-service and lifestyle offerings. This acquisition will help Marriott grow globally and offer more options…