Jour : 25 avril 2025
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GHA CEO points to loyalty growth as Q1 revenue driver
Global Hotel Alliance (GHA) reported a strong start to 2025, with total stay revenue reaching $746 million in the first quarter, up 15% year-on-year. The performance was driven by growing momentum from its GHA DISCOVERY loyalty program, which now counts 30 million members globally. Room nights rose 12% while average daily rate (ADR) increased 3%…
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#revenuemanagement #hospitalityleadership #commercialexcellence… | LodgIQ
When you’re not buried in spreadsheets, you can finally see the big picture. At Refinery Hotel, Michelle Mu Sharma, Commercial Director, saw firsthand how the shift to LodgIQ transformed not just her mornings — but her entire commercial performance. “The first hour of my day used to be all excels. LodgIQ didn’t just save me…
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Hotelier, « I don’t rely on OTAs » But then there’s this…. Most bookings… | Christine Malfair | 28 comments
Hotelier, « I don’t rely on OTAs » But then there’s this…. Most bookings come from OTAs – especially in high season. Panic sets in when OTA performance drops. First move to boost occupancy is OTA rate changes or promos. Your repeat guests are rebooking through OTAs. Brand keywords are dominated by OTA ads. No direct marketing,…