Jour : 11 avril 2025

  • A quick intro guide to using ChatGPT to edit hotel photos. | Martin Soler | 18 comments

    Forget Studio Ghibli and action figures. AI has changed hotel photography. Here are some prompts I used to create a hotel « photoshoot » for breakfast-in-bed package, valentine’s, easter. All with AI based on existing photos. A good shoot costs thousands but AI is changing how fast hotels can turn around a special offer, campaign, email, holiday…

  • There’s a difference between being good at brand and being good at business.

    And you need to be good at both.A prospective client gave my favorite feedback the other day. She said that it was refreshing to talk to a “brand person” who can balance big vision with business fundamentals. She’s a second-time founder whose core skillset is finance and strategy but has great taste, so it meant…

  • Global Travel & Tourism is Strong Despite Economic Headwinds

    Global Travel & Tourism is Strong Despite Economic Headwinds

    BRUSSELS – Against a backdrop of economic uncertainty, the World Travel & Tourism Council’s (WTTC) latest research shows that global Travel & Tourism is projected to grow strongly this year, reaffirming its role as cornerstone to major world economies, as travellers are expected to spend more than ever before. According to WTTC’s 2025 Economic Impact…

  • Survey shows travellers are skipping Paris…

    Survey shows travellers are skipping Paris…

    Millennials and Gen Z are increasingly embracing off-the-beaten-path escapes, with rising interest in far-flung destinations like Uzbekistan, Namibia, Jordan and Kyrgyzstan, according to new research. The poll, which canvassed 4,600 solo travellers across Europe, compiled by group travel specialists WeRoad reveals a growing appetite for authentic, transformative experiences.  More than 40% of respondents said exploring…

  • The hidden power of the human voice in hotel bookings

    The hidden power of the human voice in hotel bookings

    Why the voice channel still outperforms OTAs – and how smart hoteliers are turning calls into revenue Apr 11, 2025 In the digital age where online travel agencies (OTAs) dominate, many hoteliers underestimate the power of the voice channel. However, Revinate’s 2025 Hospitality Benchmark Report highlights that phone bookings not only convert better but also…