Jour : 1 avril 2025
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Accor Drives Growth and Performance in New Signings for 2025
PARIS, France—Accor shared an overview of its 2024 development activity and growth prospects for 2025. In 2024, Accor expanded its portfolio with the opening of 293 hotels and resorts, adding a total of 50,000 rooms. As a result, its global network now comprises over 5,680 hotels and 850,000 rooms in operation, with an additional 1,381…
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AHLA: Technology Can Assist With Attracting and Retaining Hotel Workforce
WASHINGTON—As hotels continue to climb towards pre-pandemic staffing levels, they are also leveraging new tools and technologies to grow and retain their workforces and meet the rising expectations of their customer base, according to the 2025 State of the Industry Partners Trends and Insights Report released by the American Hotel & Lodging Association (AHLA). Based…
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In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies
Hollywood will have to navigate a world in which consumers are increasingly choosing to spend more of their time with creator-driven entertainment and social platforms rather than premium content. That is a key takeaway from Deloitte‘s 19th annual digital media trends survey, which asks consumers about their media and entertainment preferences. The survey finds that…
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The Battle for Your Attention: How Streamers Are Pushing to Boost Engagement
As the streaming market has started to show signs of maturity in subscriber growth, industry leader Netflix is shifting its metric of success to engagement, or time spent, as it looks to prove to Wall Street and Madison Avenue that the service can keep growing. The move away from quarterly subscriber disclosures isn’t entirely surprising,…
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Adobe Analytics: Traffic to U.S. Retail Websites from Generative AI Sources Jumps 1,200 Percent | Adobe Blog
Image credit: Adobe Stock/ 3DJustincase. Generative AI-powered chat interfaces are changing how consumers act online. They’re becoming a helpful assistant for compiling research before making a purchase, as well as helping with travel planning and financial guidance. Adobe issued its first report today profiling the trend, which shows a significant surge to U.S. websites from…
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Adobe Analytics: Traffic to U.S. Retail Websites from Generative AI Sources Jumps 1,200 Percent | Adobe Blog
Image credit: Adobe Stock/ 3DJustincase. Generative AI-powered chat interfaces are changing how consumers act online. They’re becoming a helpful assistant for compiling research before making a purchase, as well as helping with travel planning and financial guidance. Adobe issued its first report today profiling the trend, which shows a significant surge to U.S. websites from…
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Beyond CDPs: The Rise Of AI-Driven Customer Intelligence | AdExchanger
Advanced and generative AI are transforming marketing from fragmented workflows into an engine of profitability and growth. Yet, despite AI’s promise, many in marketing remain trapped in outdated systems that fail to deliver. To fully realize AI’s potential, marketers must move beyond incremental solutions toward a more integrated and intelligent approach. The problem with the…
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What’s Next in AI: GTC 2025 Highlights
This year’s GTC wasn’t just about buzzwords; it was a launchpad for AI innovation that’s already transforming how brands connect, create and captivate. And we were right in the thick of it, driving the conversation on how to harness AI for smarter, faster and seriously impactful creative. Whether you missed the event or just want…
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AI, Creativity, and the Future of Agencies: How Monks is Embracing Transformation – Futureweek
Global marketing and consulting firm Monks positions itself as a powerhouse in content, data, media, and technology. With innovation deeply embedded in its DNA, it’s no surprise that co-founder and newly appointed Chief AI and Revenue Officer, Wesley Ter Haar, embraces AI with optimism.In this interview, Wesley shares how AI is transforming Monks’ operations and…
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AI Agents at Agency Jellyfish Cut Campaign Launch Times by 65%
.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); } Brandtech Group-owned agency Jellyfish is using AI agents to carry out media buying tasks across Google, Meta,…