9 Major Neuromarketing Concepts You MUST Know 👇
These will change the way you sell.
Awesome carousel from Tom Pestridge 🔥
1. The Framing Effect
↳ People perceive things differently depending on how you describe it.
2. The Affordability Illusion
↳ Breaking down a large amount into smaller parts makes it more accessible.
3. The Rule of 3
↳ No one will go for the cheapest option if there are three choices.
4. The IKEA Effect
↳ People place higher value on things they have made an effort for.
5. The Power of Free
↳ If something is free, people will want it more (even if they don’t need it).
6. The Contrast Effect
↳ People perceive things more favourably if placed next to an expensive alternative.
7. The Paradox of Choice
↳ When faced with too many choices, buyers will have a harder time deciding.
8. Anchoring Bias
↳ The first price you reveal will influence all feature perceived value.
9. Endowment Effect
↳ People value things more when they feel they have ownership over them.
Just because your product is out there, doesn’t mean people will want to buy it.
A great marketing strategy is part neuroscience, part psychology,
And part in-depth understanding of customer motivations.
To make buying feel like the natural next step.
Do you agree?
Let me know in the comments. 👇
♻️ Repost to help your network level up their marketing.
And follow Chris Donnelly for more.
Tom was on cohort 1 ! What a journey
P.S.
I am hosting:
“How To Design For LinkedIn – A Live Masterclass with Dora Vanourek & Chris”
For Free On Thursday 27th March at 5:30 pm GMT
We will cover how to design for LinkedIn yourself:
– How to use Canva
– How to create carousels
– How to create cheat sheets
Sign up here:
https://lnkd.in/eMYw-JvF
This will be a glimpse into how The Creator Accelerator works !