Jour : 24 mars 2025
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ITB Rewind: Shiji’s Vision for Hospitality Tech and the Power of Clarity
At ITB, Kevin King, CEO of Shiji International, stood with Hospitality Net’s Simone Puorto for an engaging discussion on the evolution of hospitality technology, the company »s new branding, and the future of hotel operations. King, a hospitality veteran who started his career as a bellman, understands firsthand the industry’s needs and challenges. He shares how…
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See Francesco Bagnoli’s activity on LinkedIn
9 Major Neuromarketing Concepts You MUST Know 👇 These will change the way you sell. Awesome carousel from Tom Pestridge 🔥 1. The Framing Effect ↳ People perceive things differently depending on how you describe it. 2. The Affordability Illusion ↳ Breaking down a large amount into smaller parts makes it more accessible. 3. The…
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MullenLowe UK
Barely in their thirties, Social Media platforms have already lived – and evolved – a lot. Naturally, the kind of content we consume and produce has also changed. The polished, impeccable feeds of the 2010s have become passé, opening space to content that is anarchic, flippant, chaotic. Now, Social Media is firmly into its unhinged era. But how…
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MullenLowe UK
The iconic ‘Angel of the North’ wouldn’t exist without sculptor Antony Gormley’s dedication to finding skilled metal workers from the North East’s fading shipbuilding industry. This 152ft wide Angel, crafted from 6mm steel ship plate, symbolises the region and the power of creative collaboration when diverse viewpoints come together. Yet, collaboration between brands and agencies…
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MullenLowe Alternative Calendar
Struggling to find some space in the #retail calendar that’s outside the traditional holiday heavyweights of Easter and Bank Holidays? The challenge is to find something novel enough… but with enough cultural attention and commercial intent to be a real opportunity. We’ve pinpointed 11 moments that make up the MullenLowe UK 2025 Alternative Retail Calendar and filled…
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Flip the script
Why movie studios are building retail capabilities (and if they are not, they should be)
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How a computer that ‘drunk dials’ videos is exposing YouTube’s secrets
20 February 2025 ShareSave Thomas Germain ShareSave Estudio Santa Rita YouTube is about to turn 20. An unusual research method is unveiling statistics about the platform that Google would rather keep hidden. YouTube may not seem secretive. It’s public facing. You can watch an endless stream of content from now until your dying breath. There’s…
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The Case Against Streaming TV Shows
Thanks for subscribing to SatPost. Today, we are talking about why you probably shouldn’t watch the hot new streaming TV show that everyone is telling you to watch. Also this week: People keep telling me to watch Apple TV+’s show Severance (which is on its second season). I mean the reviews are great and the…
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Meet The Netflix Ads Suite, Introduced By Ads VP Nicolle Pangis | AdExchanger
Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, whom Netflix refers to as members. Just hearing that “ta-dum” sound can elicit a “Pavlovian response” from viewers, AdExchanger Executive Editor Sarah Sluis said during a fireside chat with Netflix’s new VP of Advertising Nicolle Pangis.…
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The Future of Advertising in an AI‑Driven Landscape
***All opinions in this article are my own and not of Coty, or it’s subsidiaries. All information cited in the below article are sourced from published articles in the trade press and do not represent the experience or performance of campaigns. None of the data below is reflects internal information.*** Declining Search Dominance and Changing…