Jour : 21 mars 2025
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Can we please kill “performance marketing”
Recently I’ve been part of podcasts and even had a talk at the Forbes Europe CMO summit with the great Seth Matlins asking questions framed around performance marketing vs brand marketing. I particularly liked Seth’s take of “+/vs” and I just wish we could retire the term “performance marketing” as a distinction from brand marketing.…
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Hotel Internet Services Introduces BeyondTV SmartRoom With Casting – a Complete In-Room Entertainment and Information Solution Hotel WiFi
Clearwater, FL – March 18, 2025 – Hotel Internet Services (HIS), a leading provider of advanced connectivity and entertainment solutions for the hospitality industry, is excited to announce the launch of BeyondTV SmartRoom, an innovative in-room entertainment platform designed to enhance the guest experience while streamlining hospitality operations. BeyondTV goes beyond traditional in-room entertainment by offering…
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Service vs Hospitality: What’s the Difference?
In hospitality, “service” and “hospitality” get thrown around like they mean the same thing. But do they? Not quite! Understanding the difference can take guest experiences from good to unforgettable.
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Customer Onboarding: The Forgotten Growth Lever
Growth begins the moment a new customer starts the purchasing process. All businesses focus resources into attracting new customers but often neglect the critical step that determines long-term success—customer onboarding. In other words, signing the contract does not mean the hard work is done. Embrace newly signed customers and give them the “white glove” treatment…
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Boosting hotel revenue through personalization
New Amadeus research reveals guests will pay more for tailored experiences and tech-enhanced stays Mar 21, 2025 New research by Amadeus, based on insights from 6,000 travelers across six countries, reveals how travel preferences are shifting and how technology can help the hospitality industry meet evolving guest expectations. The report, *Travel Dreams*, highlights what travelers…
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Accor’s loyalty program surpasses 100 million members
Experiential rewards, sustainability initiatives, and direct bookings fuel growth – but challenges remain in catching industry giants Marriott and Hilton Mar 21, 2025 Accor has announced that its loyalty program, ALL (Accor Live Limitless), has surpassed 100 million members globally since its launch in 2019. The program distinguishes itself by offering more than traditional point-based…
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Hospitality 2025: Rethinking labor in the age of AI
How technology, flexibility, and the human touch are shaping the future of hotel workforces Mar 21, 2025 The hospitality workforce is undergoing rapid transformation due to AI, automation, rising labor costs, and changing employee expectations. At ITB 2025, Unifocus explored how these trends are reshaping hotel labor strategies, gathering expert insights to forecast where the…
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The new path to hotel profitability
Why Net Revenue Growth is Replacing Net Unit Growth as the hospitality industry’s top priority Mar 21, 2025 In the hospitality industry, there’s a shift from focusing on Net Unit Growth (NUG) – the expansion of hotel room inventory — to Net Revenue Growth (NRG), which emphasizes increasing revenue from existing assets. This transition is…