HBX launches Luxurist

Backed by Hotelbeds’ parent company, The Luxurist launches with a portfolio of over 3,300 handpicked properties in 141 countries

Feb 3, 2025

The platform leverages technology to connect travel advisors with luxury hotel properties through a streamlined interface designed specifically for the high-end market. Its goal is to set a new benchmark in the B2B premium travel sector by providing an advanced backend infrastructure and a comprehensive planning ecosystem for luxury travel professionals.

Key takeaways

• Filling a gap in luxury travel technology: The Luxurist replaces outdated, fragmented systems with a sophisticated platform that helps advisors deliver seamless, high-end travel experiences;
• Rapid growth in the luxury segment: With luxury travel outpacing other sectors, the platform provides integrated concierge services, pre- and post-trip support, and exceptional service for advisors and clients;
• Global expansion plans: Currently active in the U.S., the platform will expand to European markets later this year.

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