« A brand is not just a logo, a brand is an experience.” — Kate Clayton
Hardwood + Apple = Rebrand Win? No. But, over the past few weeks, I’ve had the privilege of witnessing the incredible work of talented artists, creators, and marketing teams. They’ve been shaping the branding and identity for companies, teams, and venues that will reach millions of fans, customers, and viewers worldwide.
Too often, companies believe a brand revolves around a logo, a color scheme, or a mascot. But a brand is so much more. It’s the emotions your name evokes, the stories your fans share, the reliability of your product or service, and the values you stand for. Every interaction, from the first ad to the final invoice, is a reflection of your brand.
Think of your logo as just the tip of the iceberg—90% of your brand lies beneath, shaping how customers perceive and experience your business. So, when someone suggests rebranding, it’s not about the colors, the graphic, or the script. The real question should be, “What do we want to change about how our customers see us? How are our fans going to feel when they remember their last visit to the arena?
Cheers to the magic makers out there connecting with people in meaningful ways.
This maple apple is not a brand. But the message in this carousel is amazing!
Kudos to the author Kevin Russell – give his content a follow below – you won’t regret it.
https://lnkd.in/gGPsKTKB
ksrussell.myportfolio.com
Ask him about branding here: https://lnkd.in/eTNZmYHC
Podcast here: Youtube: https://lnkd.in/gB3vVKJD
Spotify: https://lnkd.in/gmJZ4Jyq
#ThisIsNotABrand