Google predicts 2025 growth of luxury travelers

Consumers are looking for the best possible experience within their budget, prioritizing vacations that offer a sense of luxury and indulgence

Dec 2, 2024

Recent Google UK search data shows that city breaks and beach vacations are the most sought-after types of holidays over the next six months, with many travelers seeking indulgent luxury experiences.

Key takeaways

• While travelers are increasingly focused on value in their vacations, this doesn’t necessarily mean they are prioritizing the cheapest options;
• Google predicts a significant increase in European tourism by 2025, with vacation spending expected to grow by approximately 37% by 2027;
• Globally, resort spending is expected to increase by around 22% over the same period.

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