Amex GBT projects rising meeting budgets for 2025

About two-thirds of meeting planners expect to increase their budgets next year, primarily for internal meetings

Oct 21, 2024

The Amex GBT 2025 Global Meetings and Events Forecast points to solid growth for the industry, with increasing budgets and an optimistic outlook among meetings professionals, despite challenges such as rising costs and continued staffing shortages.

Key takeaways

• North America: 70% of planners expect budget increases in 2025, with more than half predicting increases between 1% and 5%;
• Latin America: 70% also anticipate larger budgets, with more than half expecting increases of 6% or more;
• Asia: Similarly, 70% expect budgets to increase, with most predicting increases between 1% and 5%;
• Europe: 65% expect higher budgets, up from 57% last year;
• Globally, internal meetings will dominate, with about half taking place in hotels. Next year, 59% of meetings are expected to be face-to-face, 21% virtual and 20% hybrid.

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