Expedia redefines traveler engagement with social media

The company’s new marketplace simplifies travel with recommendations from top influencers

Sep 24, 2024

Today, travel planning often starts with a single source of ideas and inspiration: social media. Many people explore destinations vicariously through their favorite travel influencers. Social media and content creators have had a significant impact on how people travel, effectively becoming the new travel agents.

Key takeaways

• Travel shopping habits have changed, with nearly 80% of people finding inspiration through social media and influencers;
• Travel influencers are highly trusted, with up to 69% of consumers relying on their booking advice;
• To address this trend, Expedia launched Travel Shops – a unique, shoppable storefront that streamlines the travel booking experience.

Get the full story at Variety