Visual content management played a central role in Radisson’s digital transformation efforts, leading to a measurable increase in customer engagement and direct bookings
Jul 2, 2024
A fundamental aspect of our digital transformation was recognizing the impact of visual assets throughout the customer journey. Engaging visuals attract potential guests and guide them through the booking process. Images, video and interactive visuals allow Radisson to highlight the unique selling points (USPs) of each hotel – whether it’s a resort or an airport hotel – and to address the different needs and purchase intentions of different guest segments.
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