Centralizing our generative AI features under Advantage+ creative
These updated generative AI features – and our currently available creative enhancements – will be available in Ads Manager through Advantage+ creative, supporting businesses along the entire ad campaign creation journey. By bringing all of our generative AI features together in one place, you will be able to see the benefits of automation and generative AI at the same time. That means faster ad creation and better performance.
In addition to generative AI tools, we’ve recently updated several Meta Advantage products that you can use today:
- Advantage+ creative optimizations: Optimizes video ads for viewing on Reels or the mobile Facebook and Instagram apps with 9:16 ratio when using visual touch-ups.
- Advantage+ catalog ads: Delivers product recommendations to people based on their interests. Advertisers are now able to import and use creatives like branded videos or customer demonstration videos, instead of just static images. After previously announcing the testing of this feature last year, we are now allowing all global advertisers to provide more engaging product information to shoppers in dynamic and customized videos.
- Advantage+ creative with Advantage+ catalog ads: Advertisers are now able to upload a “hero” image or video in the center of their catalog ad, and we’ll then use Meta’s AI to dynamically show people the best products from their catalog to drive performance. Marketers can use this tool by clicking add catalog items under Advantage+ creative within Ads Manager.
As generative AI tools continue to be rolled out more broadly, advertisers are increasingly seeing positive results when combining Generative AI and our Advantage+ products. For example, Fresh, a beauty and skincare brand, obtained 5x incremental return of ads spend, and 42% incremental conversions by running Advantage+ shopping campaigns with Shops ads and Generative AI text variations in Ads Manager.
Meta Verified for Businesses
We started testing Meta Verified last year with businesses in Australia, New Zealand, and Canada to understand the value of a subscription toolkit to help businesses build more confidence with customers and achieve their goals on our apps. During our initial test, we learned that small businesses value the ability to access more tools that can help build credibility with new audiences to drive more engagement and grow their brand. Through additional market research, we identified more tools to offer subscribers based on some of the top needs these businesses have on our apps, like driving better connection and customer engagement, and helping with account protection.
Based on these learnings, we’re expanding our test of Meta Verified for businesses on Facebook and Instagram, beginning today in Australia and New Zealand, and expanding to Argentina, Mexico, Chile, Peru, France and Italy. And we’ll be bringing Meta Verified to businesses on WhatsApp soon. During initial testing, we also heard that business needs for what a subscription toolkit can delivervary depending on a brand’s goals and activity on our apps. So with this test, we’ll expand from one subscription plan to four to support a wider range of business needs with our tools.
We’ll continue to offer subscribers across all plans a core toolkit of a verified badge, account support, impersonation monitoring and more, while testing expanded benefits that help a business build their credibility and grow their brand – like new tools for profile enhancements, more ways to help create connections, and additional ways to access support.
Meta Verified is built with checks in place before, during, and after verification to help keep subscribers and our community safe. As we test and learn, we’ll continue to add more value for subscribers and build out processes that help give users more confidence in the verified accounts they engage with.