That was the question that clearly obsessed Emanuele Abrate, an Italian graphic designer and educator. Logos are a passion for Abrate, an art director focused on identity design who also is managing partner for design site Grafigata! and a graphic design professor at Libera Accademia d’arte Novalia.

In a fun project he calls Logofonts, spotted by Design Taxi, Abrate recreates famous brand logos with the subtle tweak of replacing the company name with that of the font. It’s a simple, clever and compelling way to learn more about some of the world’s best-known icons.