Ikea Renamed Products After Frequently Googled Problems That Those Products Solve

.article-native-ad {
border-bottom: 1px solid #ddd;
margin: 0 45px;
padding-bottom: 20px;
margin-bottom: 20px;
}
.article-native-ad svg {
color: #ddd;
font-size: 34px;
margin-top: 10px;
}
.article-native-ad p {
line-height:1.5;
padding:0!important;
padding-left: 10px!important;
}
.article-native-ad strong {
font-weight:500;
color:rgb(46,179,178);
}

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

But while those ads were fairly subtle, its latest effort minces no words. “Retail Therapy” puts Ikea’s “Where Life Happens” campaign into blunt action with a website where products are renamed to match common Google searches in Sweden.

It’s a cheeky SEO play, but these aren’t just any queries.

#paywall-subscribe {
margin:0;
padding: 1rem 2.4rem;
}

#paywall-subscribe .holder {
background-color:#eee;
border:15px solid #f2f2f2;
padding:30px;
margin:0 auto!important;
text-align:center;
}

#paywall-subscribe a.underline {
color:#000;
text-decoration:underline;
}

#paywall-subscribe img {
margin-bottom:10px;
width: 140px!important;
height: auto!important;
}

#paywall-subscribe h3 {
font-weight:bold;
font-size:16px;
text-transform:uppercase;
width:80%;
margin:0 auto;
margin-bottom:20px;
text-align:center;
}

#paywall-subscribe h3 span {
display:block;
font-size:14px;
}

#paywall-subscribe h2 {
font-weight:800;
font-size:24px;
text-transform:uppercase;
}

#paywall-subscribe p {
font-size: 16px;
color:#000;
padding: 0;
}

#paywall-subscribe .cta {
margin-top:20px;
margin-bottom:10px;
font-size:14px;
text-transform:capitalize;
color: #fff;
background-color: #E50000;
border:none;
padding:12px 28px;
text-decoration:none;
-webkit-transition: .3s ease;
-moz-transition: .3s ease;
-o-transition: .3s ease;
-ms-transition: .3s ease;
transition: .3s ease;
}

#paywall-subscribe .cta:hover {
color: #fff;
background-color: #181818;
transform: scale(1.02);
}

#paywall-subscribe .already-a-member {
font-size:14px;
}

@media (max-width: 1024px) {
#paywall-subscribe .holder {
border:12px solid #f2f2f2;
padding:25px;
}
#paywall-subscribe img {
width: 120px!important;
}
}

@media (max-width: 768px) {
#paywall-subscribe .holder {
border:10px solid #f2f2f2;
padding:20px;
}
#paywall-subscribe img {
width: 100px!important;
}
#paywall-subscribe h3 {
font-size:14px;
}
#paywall-subscribe h3 span {
font-size:12px;
}
#paywall-subscribe h2 {
font-size:18px;
}
#paywall-subscribe p {
font-size:14px;
}
#paywall-subscribe .cta {
font-size:12px;
padding:10px 24px;
}
#paywall-subscribe .already-a-member {
font-size:11px;
}
}

AW+

WORK SMARTER – LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in


Publié

dans

par

Étiquettes :