Spotify says: ‘Thanks 2016, it’s been weird,’ in its largest ad campaign yet
Spotify has launched a global outdoor ad campaign with the tagline « Thanks, 2016. It’s been weird, » AdAge’s Creativity reports.
Different versions of the ads, which will be rolled out across 14 markets, contain localized messages from Spotify, driven by data from listeners and pop-culture topics relevant to events from 2016.
One ad in New York City says: « Dear person in the Theater District who listened to the Hamilton soundtrack 5,376 times this year. Can you get us tickets? »
Spotify
The music-streaming company launched the ads Monday in the US, the UK, France, and Germany, Creativity reports.
Spotify
The ads were developed by Spotify’s internal creative team, according to AdAge.
A UK billboard reads: « Dear 3,749 people who streamed ‘It’s The End Of The World As We Know It’ the day of the Brexit Vote. Hang in There. »
Spotify
Spotify’s chief marketing officer, Seth Farbman, told Creativity, « There has been some debate about whether big data is muting creativity in marketing, but we have turned that on its head, » adding, « For us, data inspires and gives an insight into the emotion that people are expressing. »